April "AP" Hicks, the creative mind behind Urban Queens Brand, drew inspiration from her own journey as a woman navigating the ups and downs of life in a fast-paced urban environment. She envisioned a brand that would empower women to embrace their inner queen and exude confidence in every aspect of their lives. Urban Queens Brand is more than just a Women's brand; it is a movement that celebrates individuality, self-expression, and the beauty of femininity.